Beth Abel
Copywriter
Nice to meet you!
In my career to date, I've honed my short and long-form skills as both a financial journalist and, more recently, a creative copywriter. Throughout my six years at two agencies, I've worked with a vast array of household names to deliver compelling content across a range of mediums. This has included e-learning platforms, websites, apps, scripts, conversation design, propositions, articles, reports, internal comms, and more. In 2019, I was delighted to collect a Gold Cannes Lion award for my team's work in the Change for Good Hackathon! You can learn more about our winning concept in the 'Work' section of my site.
Outside of the office, my great loves are music, mates, family, food and my rescue dog Dougie. When I haven't got my head in a book or my feet on a yoga mat, you'll probably find me out and about on my bike. It was my love of the great outdoors that inspired me to backpack across Australia and New Zealand for four months in 2019. I'm also a qualified meditation guide, and have led sessions both in the workplace and for my community.