DeliveraiD: feeding the nhs.

DeliverAid

Role.

Copywriter, content creation.

Rehab.

Brief.

Help feed frontline NHS staff, reopen empty kitchens, and put caterers back in work amid the Covid-19 pandemic.

Stats.

£1,000 donated in less than 12 hours.

£2,000 donated before marketing the mission.

£50,000 donated in the first month.

What we did.

Alongside doctor Jack Manley, we created a donation-based platform to help provide healthy, warm, sustaining meals to frontline NHS workers during the Covid-19 pandemic, from cleaners and receptionists to doctors and nurses. 

 

Eager to help during the coronavirus crisis, the public were sending sugary snacks and treats to local hospitals. The gesture was well-intentioned, but health workers really just wanted a nutritious, easy meal to sustain them from one shift to the next. 

 

Meanwhile, restaurants, cafes and caterers had been forced to close their doors – leaving kitchens empty and staff desperate for work. To make use of facilities and workers, and allow people to show their support from the safety of their sofa, we created DeliverAid.

 

The platform uses donations from the public to allow local caterers to cook a range of various cuisines. The partnering restaurants, cafes, caterers or volunteers who sign up with the cause then deliver the precious food to hospitals across the city. 

 

For the price of their morning coffee or daily commute, DeliverAid allows people to be a hero from home and support the heroes that are putting their lives on the line to save others. Using Donorbox, DeliverAid is able to accept donations from far and wide which go towards the preparation and distribution of wholesome meals.  

 

The concept is future-proof, in the sense that it can be adapted for any major emergencies. With enough support, DeliverAid has the potential to scale up and meet the needs of any industry by providing any product. All it needs is for generous people to make donations.

 

In the press: 

Access All Areas

https://accessaa.co.uk/agency-rehab-supports-nhs-charity-deliveraid/

Prolific London

https://www.prolificlondon.co.uk/london-digital-news/tech-news/2020/04/london-ae-doctor-launches-deliveraid-platform-feed-frontline

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©2020 by Beth Abel.