Bottles & Bubbles.

Moët Hennessy

Role.

Copywriter, content creation, conversation design.

Rehab.

Brief.

Help Moët Hennessy reach younger audiences and raise awareness of Champagne’s versatility and attainability for everyday life.

Stats.

26.4 thousand users since launch.
Engagement length increase of 197.8% among returning users.
99.9% of user requests understood and handled. 

 

What we did.

Perceived to be a luxury item with a premium price tag, Champagne is often only savoured on the most special occasions. We needed to help the brand reach younger audiences and raise awareness of Champagne’s versatility and attainability for everyday life.

 

Over 30 million millennials use voice-based products monthly, so we targeted them on a platform they already use by creating a Skill, Bottles & Bubbles, which engages them with Champagne-centric content.   

 

The Skill adds a splash of sparkle to everyday life, with daily reasons to celebrate, interesting facts, recommended food pairings and tips for hosting the perfect party – and conveys Moët Hennessy as an accessible brand that transforms ordinary moments into extraordinary ones.

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©2020 by Beth Abel.